O livro mencionado acima, The Story of Marvel Studios: The Making of the Marvel Cinematic Universe, de Tara Bennett e Paul Terry, investiga a maneira “incrível” como a Sony lidou com o marketing do Homem-Aranha: Longe de Casa com esta citação da Marvel Presidente dos estúdios, Kevin Feige:
“A Sony fez um trabalho incrível com o marketing. Se você olhar o teaser trailer de Far From Home, é uma divertida aventura de verão com Peter Parker e seus amigos, e vilões loucos acontecendo. E o segundo é: Tony está morto . O que o Peter vai fazer? “
Feige continuou comparando o desafio de marketing do filme com os problemas enfrentados pela Disney e Marvel com Vingadores: Ultimato:
“Revelar isso não foi diferente do desafio ainda maior que a Disney teve, que foi comercializar todo o Endgame realmente apenas com os primeiros quinze minutos do filme …”
A solução para esse desafio? Para lançar o segundo trailer de Spidey carregado de spoiler de Endgame , precedido por uma mensagem do ator Tom Holland explicando que o vídeo subsequente continha detalhes do enredo de Vingadores: Endgame
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